Metrico

Metrico is a system for a 50-person marketing team with real-time metrics, transparent payout logic, and KPI gamification

For years, the team managed reporting across hundreds of Google Sheets. The core pain points were the risk of errors and incorrect payouts, fragile data links, limited scalability, and a credibility issue: new hires joined a serious company, but their “workspace” looked like a pile of spreadsheets

What we built:

• Unified dashboards and campaign analytics in one place with clear filters
• Live views of campaign performance, balances, and KPI dynamics
• An ROI leaderboard to drive healthy competition inside the marketing team
• A KPI-based bonus system and a branded merch marketplace
• A referral program with bonus uplifts for invited employees
• Roles, access control, and full activity logs for every user
• Notifications plus an office “live sales” board displayed on a large TV
• Telegram alerts for important events so nothing gets missed
• A mobile version so key numbers are always within reach

The result is a product that combines marketing operations and analytics in one system — from campaigns and performance stats to payouts and motivation — with clear logic, transparency, and control at every step. The system already tracks 100k+ sales and around 130 active campaigns at any given time